104 A Few Things L&D Should Steal from the Marketing Department

Wednesday, September 21, 2016 8:15 AM - 9:15 AM
Venue: McCormick Place West
Room: W193A-B

What can learning professionals learn from marketing teams? Savvy marketers understand the art of persuasion. They know how to tap into how the human brain actually works (there’s a reason you don’t see bullet points in advertising). We will reveal some free and low-cost tools and techniques that marketers have been successfully using for years to capture attention and move people to take action. You’ll see easy-to-implement examples that show these principles and technologies in action.

Mike Taylor, Learning Technology, Mindset Digital
Brian Washburn, Managing Director, Endurance Learning